Commercial Lighting | Bacardi Behind the Scenes

The biggest question we get is "how did you light it?" Well, there is no easy answer to that question. There is no one tool, no one light, no one modifier. We build each set to what we think will work, off experience, then build on top of that. Each shoot can be totally different and sometimes one final image can be 10 exposures, sometimes even more. In this case, it is the latter. Also, while it appears to be full of models, unfortunately was not. We did have great guacamole, though. The image seen above was not the final image, but just one exposure in a series of more than 10 exposures.

Rob Grimm Photography

Chicago Commercial Photography